Riyadh, Saudi Arabia — Gold Apple,, one of the world’s largest international beauty retailers, will officially celebrate the grand opening of its Riyadh Park Mall store from June 25 to 27, marking a significant milestone in the company’s expansion across the Kingdom of Saudi Arabia.
The store began welcoming customers earlier this year, and the upcoming three‑day celebration will serve as its official ceremonial launch, introducing visitors to Gold Apple’s distinctive beauty concept through a festive, immersive, and family‑friendly program. The event is expected to attract beauty enthusiasts, families, mall visitors, brand partners, and media guests for three days centered around discovery, experience, and celebration.
Located in one of Riyadh’s leading lifestyle destinations, the store reflects Gold Apple’s signature retailtainment model — a concept that transforms beauty shopping into an engaging social experience. The spacious 1,800‑square‑meter location combines a curated assortment of global brands with personalized service, interactive zones, fragrance discovery, and an atmosphere designed for exploration and inspiration.
Gold Apple offers one of the region’s broadest product assortments, available both in-store and via delivery. Customers can choose from:
- 1,300+ products from Russian beauty brands
- 3,000+ products from leading Korean brands
- 5,000+ fragrance products
- 3,000+ hair care products from top global brands
- 2,000+ products for children and teenagers Additional categories are available across the full range.
Grand Opening Program: June 25–27
From store opening until 4 PM
- Photo booth
- Claw machine with any purchase from 100 SAR
- Bright stickers with any purchase from 100 SAR
From 4 PM until boxes run out (1,000 beauty boxes daily)
- First 200 boxes gifted with any purchase
- 800 boxes gifted with a purchase of 150 SAR or more
From 6 PM to midnight
- Cosmetic bag embroidery with any purchase from 100 SAR
- Live sketches with any purchase from 100 SAR
- Fan painting with any purchase from 100 SAR
- Gummy candy station with any purchase from 100 SAR
- Beauty Elf DJ
- Cotton candy for kids
- Brand and influencer masterclasses
Throughout all three days
- Pop‑up area near the store with games and gifts
- Visitors can ask a beauty advisor for more information
The grand opening format reflects Gold Apple’s broader strategy across the Gulf, where malls serve as key social and cultural hubs and where customers increasingly seek immersive experiences alongside product selection.
Riyadh has become a central market in Gold Apple’s regional growth strategy. As one of the most dynamic beauty markets in the Gulf, the Saudi capital offers strong demand, a sophisticated customer base, and a retail environment driven by innovation and high consumer engagement. The opening of the Riyadh store underscores the company’s long‑term commitment to Saudi Arabia and its confidence in the market’s continued momentum.
The Riyadh location is Gold Apple’s second store in Saudi Arabia, following the successful opening of its flagship in Jeddah. Together with stores in Doha and Dubai, the new Riyadh Park Mall branch strengthens the retailer’s footprint across the GCC and supports its omnichannel development. Customers in Saudi Arabia can shop in-store, online, or through the Gold Apple mobile app, which offers browsing, purchasing, loyalty benefits, reviews, gamified features, and personalized recommendations.
The opening has also contributed to local job creation, with approximately 100 roles established at the Riyadh store level. Over the past year, Gold Apple has created around 200 jobs in Saudi Arabia overall, with women accounting for approximately 40% of these positions.
Press photos: store and creative visuals
