KLEBER GROUP launches in Saudi Arabia for the first time, marking the start of its MENA expansion
Riyadh launch coincides with WTM Saudi Arabia, ahead of the Group’s expansion into Abu Dhabi and Dubai
Riyadh, Saudi Arabia / Zurich, Switzerland, 8 September 2026 – KLEBER GROUP, the international consulting, communications and marketing agency specialising in travel, luxury and lifestyle, today officially launched its operations in Saudi Arabia for the first time, establishing a presence in Riyadh and marking the first phase of the Group’s expansion across the Middle East and North Africa (MENA).
The Saudi launch will be followed a week later by KLEBER GROUP’s official launch in the United Arab Emirates (UAE), with operations in Abu Dhabi and Dubai, creating a strategic footprint across three of the region’s most important tourism, business and investment hubs and providing a platform for further expansion across MENA.
The Riyadh launch takes place alongside World Travel Market (WTM) Saudi Arabia, bringing together leading tourism authorities, hospitality brands, airlines, investors and industry professionals from across the region and internationally.
Beginning its regional expansion in Riyadh, followed by Abu Dhabi and Dubai, reflects KLEBER GROUP’s long-term ambition to establish a strong presence across two of the Middle East’s most influential tourism markets. The expansion also places the Group at the heart of the region’s travel and hospitality industry calendar, from World Travel Market (WTM) Saudi Arabia in Riyadh to Arabian Travel Market (ATM) and the Future Hospitality Summit (FHS) in Dubai, creating valuable opportunities to engage with tourism and hospitality leaders, destinations, investors and brands from across the region and internationally. The Riyadh launch underscores KLEBER GROUP’s long-term commitment to Saudi Arabia and the wider MENA region. The company will support destinations, government entities, hospitality groups, airlines, investors and luxury and lifestyle brands through strategic consulting, corporate communications, public relations, destination marketing and investor relations.
The exclusive launch event in Riyadh will welcome senior leaders from the tourism, hospitality, aviation and media sectors, alongside government representatives and strategic partners. The evening will provide a platform to introduce KLEBER GROUP’s regional vision, strengthen strategic partnerships and explore new opportunities aligned with Saudi Vision 2030 and the continued growth of the Kingdom’s tourism economy.
Speaking ahead of the launch, Julia Kleber, CEO KLEBER GROUP, said: “The Middle East is one of the world’s most dynamic and fastest-growing tourism markets. Launching in Riyadh represents an important milestone for KLEBER GROUP and the beginning of an exciting new chapter for us in the region. With Abu Dhabi and Dubai following shortly afterwards, we are establishing a strong presence across three key regional hubs, enabling us to work even more closely with destinations, governments, investors and leading brands throughout the Middle East and North Africa.”
KLEBER GROUP’s MENA operations will be led by a dedicated on-ground team. Mutasem Shadid, Director Communications MENA, will oversee strategic communications, marketing, public relations, media engagement and reputation management across the region. Varun Kapur, Director KAPITAL by KLEBER GROUP, will lead the Group’s investment advisory activities, focusing on investment, market development and strategic opportunities within the tourism and hospitality sectors.
-END-