MEDINA, SAUDI ARABIA | March 4, 2026 – Marking its first-ever participation at the Umrah and Ziyarah Forum, Emlak Konut, Türkiye’s largest real estate development company, has officially announced its major expansion into the Saudi Arabian market.
Chairman Ertan Keleş introduced the company’s inaugural Saudi venture, the “Hayat Makkah” project, a premium development designed to serve both residents and visiting pilgrims. This strategic move follows a landmark sub-development agreement signed with the National Housing Company (NHC), highlighting Emlak Konut’s commitment to elevating accommodation standards in the Holy City.
Redefining Luxury in the Makkah Gate Zone
Located in the prestigious Makkah Gate destination on the city’s western edge—strategically positioned along the Prince Mohammed bin Salman Road—Hayat Makkah will feature 1,014 premium villas.
The project, which represents an investment value exceeding SAR 1 billion ($400 million), offers diverse property options:
- Scale: Units ranging from 150 to 5,000 square meters.
- Design: World-class modern urban architecture integrated with the spiritual heritage of Makkah.
- Purpose: Tailored to meet the growing demand for high-quality housing and hospitality services for Hajj and Umrah pilgrims.
“The Umrah and Ziyarah Forum has provided an invaluable opportunity to engage with stakeholders and tailor our offerings to the region’s unique hospitality needs,” said Chairman Ertan Keleş. “We are bringing seven decades of expertise to ensure Hayat Makkah becomes a benchmark for quality life in the Kingdom.”
A Legacy of Excellence
Founded in 1953, Emlak Konut brings over 70 years of comprehensive real estate experience to Saudi Arabia. With a proven track record of delivering approximately 100,000 residential units across Türkiye, the industry giant is uniquely positioned to support the objectives of Saudi Vision 2030 and the Pilgrim Experience Program.
Future Expansion Plans
Emlak Konut’s entry into Makkah is only the beginning of a long-term partnership with the Kingdom. Chairman Keleş revealed that:
- Second Project: Negotiations are currently underway with housing authorities and private partners for a subsequent development.
- Jeddah Expansion: A third major project is already in the planning stages for the Jeddah area, further solidifying the company’s footprint in the Western Province.
The Hayat Makkah project stands as a significant step in strengthening the investment partnership between the Kingdom of Saudi Arabia and the Republic of Türkiye, fostering an exchange of expertise in the global real estate sector.
