Riyadh, KSA – 21 April 2026: More than a hundred dealers, media and industry figures from the UK, the EU and Asia will gather from 23 to 28 April 2026 for the 4th EXEED Global Dealer Annual Conference. Held under the theme ‘Momentum Forward, the programme spans new model previews, Auto China debuts, track performance test drives and EXEED Brand Night.

EXEED launched in 2017 with the TX premiere at the Frankfurt Motor Show. Since then, the brand has expanded into key markets across Eastern Europe, the Middle East, Central Asia, South America and Egypt. It also helped parent company Chery climb 152 places in the Fortune Global 500 in a single year, the fastest ascent of any automaker on the list.

In January 2026, EXEED opened a 5,000-square-metre flagship in Riyadh, the largest facility it operates anywhere in the world. Jeddah followed shortly after. The investment reflects Saudi Arabia’s position as a central market in EXEED’s regional strategy.

The conference agenda centres on design evolution and performance breakthroughs, with ecosystem growth as a third focus. Across Auto China and the new model preview, EXEED will unveil the interior design language of the EX8 and ES GT. Exclusive first looks at the all-new EX6 and RX FL will follow, setting out the brand’s latest vision for luxury mobility.

EXEED enters its second decade as China’s leading premium automotive brand in exports for six consecutive years, guided by the ‘Momentum Forward’ vision. Its evolving product portfolio will continue to shape how Chinese premium automakers compete globally.