IHG Hotels & Resorts Unveils Its 2026 Ramadan Campaign Celebrating the Spirit of Saudi Hospitality
RIYADH, KSA – February 23, 2026 – IHG Hotels & Resorts, one of the world’s leading hotel companies, has unveiled its 2026 Ramadan campaign, a heartfelt tribute to the spirit of Saudi hospitality and the meaningful ways in which people come together to celebrate during the Holy Month.
The campaign positions IHG’s portfolio of hotels not simply as destinations, but as an extension of the Saudi home mirroring the warmth, sincerity, and deep-rooted rituals that define Ramadan.
“Saudi hospitality is defined by generosity, warmth, and a deep sense of care for others. With this campaign, we celebrate these traditions and invite guests to experience the feeling of being welcomed, cared for, and truly at home during Ramadan,” said Maher Abou Nasr, Managing Director, Kingdom of Saudi Arabia, IHG Hotels & Resorts.
From the Front Door to the Heart of the Hotel
At the centre of the campaign is a cinematic film told through the eyes of a young child. As the narrator, the child captures the excitement of the “first welcome” – the pride and pure joy of opening the door to greet guests. Through a nostalgic and observational lens, the film brings to life the sensory rituals of Ramadan from the scent of bukhoor, to the arrangement of dates, and the quiet bustle of preparation.
Magnitude Creative’s Karim Sherif, Executive Creative Director at Magnitude Creative, the agency behind the campaign, added: “We wanted to honour the unspoken Saudi rituals that make hosting feel legendary. This campaign is a Shukran to the people who give endlessly, and an invitation for them to be the guests for once, with IHG mirroring the feeling of home.”
Experience Ramadan with IHG
Throughout the Holy Month, IHG Hotels & Resorts across the Kingdom will offer curated Iftar and Suhoor experiences designed to feel like home. Focusing on the “small moments” that matter, IHG ensures that even the most generous hosts find a sanctuary where they are finally the ones being looked after.
Bringing the Story to Life: Relatable Rituals
To complement the brand film, IHG Hotels & Resorts has partnered with content creators to capture the humor and authenticity of Ramadan gatherings. Through a series of relatable characters and everyday moments, the content reflects the familiar and loveable personalities found across Saudi households:
- The “Fashionably Late” Cousin, always arriving just as the adhan sounds.
- The Unannounced +1, because there is always room for one more at the table.
- The Under-Dressed/Over-Dressed Guest, navigating the balance between comfort and tradition.
No matter the persona or the “chaotic” charm of the arrival, the message remains clear: at IHG’s
Iftars, every guest is welcomed with the same unconditional smile they would receive at a family member’s front door.
IHG Hotels & Resorts has marked 50 years of operations in the Kingdom of Saudi Arabia, celebrating a journey that began with the opening of InterContinental Riyadh in 1975 and has grown into one of the most significant growth markets for the Group globally. In 2025, the Group surpassed more than 100 hotels open and in the pipeline across Saudi Arabia (46 open, 60 pipeline) – a reflection of the strength of its partnerships, confidence in the local market, and alignment with the goals of Vision 2030. IHG continues to invest in elevating its presence in the Kingdom by strengthening its existing portfolio and introducing new offerings across segments including Luxury & Lifestyle, Premium, Essentials and Suites.
The campaign will be live from 18 February 2026 through 18 March 2026.
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