MADINAH, Saudi Arabia-12th March2026 – Under the patronage of the Ministry of Hajj and Umrah, the third edition of the Umrah and Ziyarah Forum is scheduled to commence in Madinah on Monday, Shawwal 11, 1447 AH (March 30, 2026). Organized in partnership with the Pilgrim Experience Program, the event will take place at the King Salman International Convention Center, serving as a premier global platform for the Umrah and Ziyarah services ecosystem.
A Global Hub for Innovation and Excellence
Building on the success of previous years, this edition brings together a diverse array of business leaders, decision-makers, and international specialists to explore ways to enrich the journey of the Guests of Allah. The forum’s core objectives include:
- Service Enhancement: Focusing on improving services for the growing number of Umrah performers and visitors.
- Ecosystem Integration: Strengthening collaboration between government, private, and non-profit sectors to enable innovation.
- Digital Transformation: Highlighting the shift toward digital solutions and procedural efficiency within the sector.
Record-Breaking Participation
The forum is set to witness a significant 25 percent increase in attendance compared to the previous year. Highlights include:
- Speakers and Exhibitors: Over 160 speakers and 150 exhibitors will participate.
- Visitor Impact: More than 40,000 visitors are expected to attend over the three-day event.
- Strategic Agreements: The signing of more than 5,000 agreements and partnerships aimed at advancing service quality and fostering investment opportunities.
Comprehensive Exhibition and Dialogue
A concurrent exhibition will showcase cutting-edge solutions in transportation, hospitality, crowd management, and sustainable digital services. Participants will have the opportunity to review the latest operational models and build professional relationships that drive the sector’s rapid transformation.
Alignment with Saudi Vision 2030
The organization of this forum reflects the continued support of the Kingdom’s leadership for serving the Guests of Allah. It directly supports the goals of Saudi Vision 2030 by enhancing sector readiness, expanding partnerships, and ensuring a culturally enriching experience for all visitors to the Holy Cities.
