Rooh Showcases the Art of Gift‑Making as a Reflection of Identity and Appreciation
Riyadh – 14 October 2026
Rooh highlights the craft of gift‑making as a journey that transforms appreciation into an expression of identity. In every occasion, a gift carries a message of gratitude and reflects the character of the entity presenting it. Its value begins with a simple idea and thoughtful details that show genuine care for the recipient, allowing the gift to remain a meaningful keepsake with its own story. The purpose of gift‑making is to understand what we want to communicate and how to build the right impression. The process begins with shaping the narrative and message, followed by selecting the right piece, materials, and design, and determining how it will be presented. These elements come together to express one unified message, and the clearer the idea, the more closely the gift aligns with the occasion and the person receiving it.
In Saudi Arabia, the richness of local culture, arts, and crafts offers significant opportunities for creating gifts that carry Saudi identity. This diversity provides designers with space to develop contemporary works rooted in authenticity, presenting aspects of local culture through carefully considered details and refined craftsmanship. Among the successful Saudi experiences in this field is the work of Naif Al‑Marhoon, who has spent eighteen years in art and creative industries, including designing official gifts, championship trophies, and event pieces. His career combines concept development with execution tailored to the nature and requirements of each project.
Through his company Rooh, Naif Al‑Marhoon presents his vision for gift‑making based on several key factors, including understanding the occasion and the identity of the presenting entity, then translating that into a design that carries its message. This work requires attention to every stage of production, from selecting materials to final details and the method of presentation. His experience highlights a strong focus on Saudi identity and the integration of its elements into contemporary designs, a direction that deserves recognition, especially when identity forms part of the concept and story and appears clearly and harmoniously in the details.
The experience of Naif Al‑Marhoon offers a distinguished Saudi model in the field of gift‑making, reflecting expertise and a commitment to quality. It demonstrates what Saudi creatives can achieve when they apply their knowledge and cultural understanding to a specialized craft and give each project the care it deserves. A gift that expresses identity, conveys appreciation, and suits its recipient leaves a lasting impact through the meaning it carries.
If you want, I can also prepare a shorter version or a bilingual Arabic–English version tailored for Saudi media outlets.