RIYADH, KSA | February 23, 2026 – TAIBA, a leading powerhouse in the Saudi hospitality sector, is pleased to announce the appointment of Mr. Tareq Derbas as the new Vice President of Hospitality Operations. This strategic move reinforces TAIBA’s commitment to building a world-class leadership team to drive its long-term growth and align with the Kingdom’s rapidly evolving tourism landscape.
A Legacy of Luxury Expertise
Mr. Derbas is a seasoned veteran with over 30 years of distinguished experience in the luxury hospitality industry. His career spans the Middle East, with significant leadership roles in Saudi Arabia, the UAE, Qatar, Jordan, and Oman.
His impressive portfolio includes senior positions with some of the world’s most iconic brands:
- Global Brands: The Ritz-Carlton, St. Regis, and Four Seasons.
- Iconic Properties: Led flagship operations at Burj Al Arab and served as Area General Manager at FAENA Hotels in Saudi Arabia.
- Governance: Previously served as a Board Member of the Jordan Tourism Board.
Strategic Mandate at TAIBA
In his new capacity, Mr. Derbas will be responsible for:
- Operational Excellence: Overseeing performance across TAIBA’s extensive hospitality portfolio.
- Service Standards: Ensuring the consistent delivery of world-class service that meets international benchmarks.
- Expansion & Growth: Supporting TAIBA’s expansion initiatives and property repositioning to maximize financial and commercial returns.
- Team Leadership: Building and mentoring high-performing management teams to elevate the guest experience.
On his appointment, Mr. Tareq Derbas stated: “I am honored to join TAIBA at this important stage of its journey. I look forward to working with the team to enhance operational performance, strengthen our brands, and deliver exceptional experiences for our guests.”
